Search Engine Optimisation is an online marketing strategy aimed at improving the position of a website in the Search Engine Results Pages and, hence, increasing the number of visitors the site receives from search engines. Keywords are words, short phrases or sentences in the content of a website that allow users to find the site via search engines. By discovering how users are searching for products, services or information, website owners can make their own content easier to find.
Mobile platforms are on the rise. In fact, we can say that mobile media has come of age. You will see this in the number of people you meet on the streets, in cafes, restaurants or the on train with their eyes glued to their smartphones. For instance, 51 percent of the population is said to use mobile devices to access products and content online. The figure is estimated to rise significantly in the coming year.