Search engine optimisation is a concept that involves customising a site to improve its positioning on search result pages. The higher ranking pages on search engines like Google get considerably more traffic than the lower ranking ones. An SEO strategy seeks to tailor a website to meet the specific criteria that will improve its chances in rankings. A good strategy must incorporate variables, like page content, link building, web design, and keyword density and quality. Search engine optimisation strategies keep changing as search engines update their algorithms. A website must adjust to the changing rules if it’s to stay ahead of the competition.
When your website is first optimized for the web world, you won't immediately see results. What a good SEO company does is keep abreast of changes on Google, on Yahoo!, or anywhere else, and vets your website's content to make sure that your online marketing approach works its absolute best for your business, your niche, and your needs.
Simply put, traffic is the number of people visiting any given web page during any given period of time. Web traffic is very important to SEO as the more people that visit your website often equates to more brand visibility and more sales.
Search Engine Optimisation is an online marketing strategy aimed at improving the position of a website in the Search Engine Results Pages and, hence, increasing the number of visitors the site receives from search engines. Keywords are words, short phrases or sentences in the content of a website that allow users to find the site via search engines. By discovering how users are searching for products, services or information, website owners can make their own content easier to find.
Mobile platforms are on the rise. In fact, we can say that mobile media has come of age. You will see this in the number of people you meet on the streets, in cafes, restaurants or the on train with their eyes glued to their smartphones. For instance, 51 percent of the population is said to use mobile devices to access products and content online. The figure is estimated to rise significantly in the coming year.
Marketing experts regard the concept of keywords as the driver of much of the Internet’s growth over the past few years. This is due to the fact that keywords are what visitors would type in on search engines whenever they search for products, services, and answers to their queries.