Starting up a website is a fantastic opportunity to grow your community and therefore increase your potential customers if done properly. When starting you website it is important to consider both the ergonomic and aesthetic aspects in relation to your clients; you want it to be approachable, enticing and visually stimulating. You also need to remember that a website alone will not bring people in, you have to be active with SEO and other forms of marketing i.e. social media and advertising to pull potential clients to your web hub.
It is normal to make mistakes in anything that you are new to and web design is no different. Simple mistakes including bombarding your visitors with information on the front page of your site will instantly leave the user wondering where to start and what information is actually important. A clear call to action and brief explanation of your service or product is often all that is needed on the landing page, but is often left out altogether and replaced with unnecessary information. Other mistakes include; forgetting a run through of the site before it becomes live, adding new information without eliminating old, out of date literature and having a domain name which is too difficult to spell or remember.
Evaluating and improving your website's performance constantly are vital in ensuring that you aren't needlessly losing potential customers. A daily test use of your website should flag up any ergonomic faults, alongside ensuring that any new data or products are uploaded as soon as possible will keep you up to date and interesting in the eye of the user.
Evaluating and improving your website's performance constantly are vital in ensuring that you aren't needlessly losing potential customers. A daily test use of your website should flag up any ergonomic faults, alongside ensuring that any new data or products are uploaded as soon as possible will keep you up to date and interesting in the eye of the user.