When your website is first optimized for the web world, you won't immediately see results. What a good SEO company does is keep abreast of changes on Google, on Yahoo!, or anywhere else, and vets your website's content to make sure that your online marketing approach works its absolute best for your business, your niche, and your needs.
What are signs that you should consider hiring one for your business?
Any business with a web presence benefits from showing up on the first or second page of search results. Especially if you've only just gotten your own website, you'll want help to make sure your search engine rankings shine.
But can a small business compete with big companies on Google?
Yes. It can be difficult for a small business to do so when they have a smaller clientele, resulting in fewer clicks, as well as a tighter budget. But, at the end of the day, Google's algorithms and those of others don't inherently favour large companies.
With the right tactics, like long tail keywording and knowledge of any updates made to search engine algorithms, a small business can flourish in the search engine world. In fact...
Is it applicable even on local businesses?
...one of the smartest ways for a small business to beat a big company in search engine rankings is to market locally. Being the best in Cambridge is better than being average across the country, and there are forms of search engine optimization that specifically benefit local companies.
Any business with a web presence benefits from showing up on the first or second page of search results. Especially if you've only just gotten your own website, you'll want help to make sure your search engine rankings shine.
But can a small business compete with big companies on Google?
Yes. It can be difficult for a small business to do so when they have a smaller clientele, resulting in fewer clicks, as well as a tighter budget. But, at the end of the day, Google's algorithms and those of others don't inherently favour large companies.
With the right tactics, like long tail keywording and knowledge of any updates made to search engine algorithms, a small business can flourish in the search engine world. In fact...
Is it applicable even on local businesses?
...one of the smartest ways for a small business to beat a big company in search engine rankings is to market locally. Being the best in Cambridge is better than being average across the country, and there are forms of search engine optimization that specifically benefit local companies.