Search Engine Optimisation is an online marketing strategy aimed at improving the position of a website in the Search Engine Results Pages and, hence, increasing the number of visitors the site receives from search engines. Keywords are words, short phrases or sentences in the content of a website that allow users to find the site via search engines. By discovering how users are searching for products, services or information, website owners can make their own content easier to find.
Mobile platforms are on the rise. In fact, we can say that mobile media has come of age. You will see this in the number of people you meet on the streets, in cafes, restaurants or the on train with their eyes glued to their smartphones. For instance, 51 percent of the population is said to use mobile devices to access products and content online. The figure is estimated to rise significantly in the coming year.
Marketing experts regard the concept of keywords as the driver of much of the Internet’s growth over the past few years. This is due to the fact that keywords are what visitors would type in on search engines whenever they search for products, services, and answers to their queries.
Websites have changed over time. In the early days of the Internet, they looked a bit ramshackle. Nowadays, web surfers get to visit more professional-looking web pages, thanks to the maturation of web design. This is reflected in the web design trends that have changed through the years. For example, in the past, people liked to use animated images on their site a lot. Companies still use them today, but they are a lot more subtle and tasteful.